Promotion: Finding the right gallery
I’ve already written that many choices are available for artists wishing to sell their wares, and the best way to go about choosing is doing a little research.
However, even after the research, the choices can be confusing. What really is the best way to sell art?
Galleries
When looking at a gallery for wall or floor space, it’s a good idea to see what kind of art they already have. Then, check the prices of the pieces, the fees they charge for their space, and how much they’ve earned in sales for a specific time period (the month, the quarter, or the year) to decide whether or not you want to show there.
Coffee Shops
Coffee shops and cafes are good places to start out, but art galleries will have the manpower, money, knowledge and drive to really promote your art.
Art Fairs
Arts and crafts fairs are also a good place to get started; you only have to commit to a day or two of selling, and you’ll be in charge of selling your own work, which will give you more control. There is usually a one-time fee, and most of the time you don’t have to give organizers a percentage of sales, so you might come out better than you would at a gallery or even a coffee shop, depending on how much you sell. Plus, there’s instant gratification; your work won’t be sitting around for months before someone buys.
The Internet
Thanks to Myspace, Etsy, personal Web sites, Ebay, and social networking, it’s become easier than ever to sell works of art and find a community to share with. With a personal Web site, you can build your own space, start your own store, and promote any events you decide to join. With Etsy and Ebay, you can start your own store and market your art to millions of viewers. With Myspace and social networking sites, you can build your own portfolio, list events, and link to your stores. The biggest cost to you will be your time, although Ebay and Etsy charge small fees for posting items.
I hope this all was at least a bit helpful.
In a totally unrelated strain, many of you probably know I have a weakness for sweets. And, I keep ending up back at Elementary Chef, where there are now going to be 12 cookie recipes up for Christmas. The first up is Peanut Buttercup Cookies. I’m already making up my shopping list. It’s either going to be a very good holiday, or a very naughty holiday depending on how you look at it.
